Communication formats

Positioning through presence

Three communication formats

Editorial contribution

null
Positioning through opinion
Content presence

Presence through a clear stance, argument, and continuity

Visual

null
Positioning through identity
Visual presence

Presence through visual consistency and recognisability

Slot

null
Positioning through participation
Operational presence

Presence through real interactions

How the formats are used together

null

Editorial contribution

Used when it is necessary to establish a position and build trust over time
null

Visual

Used for the continuous presence of identity, independent of current topics or campaigns
null

Slot

Used for operational participation in real time and space

Presence without intention is noise

Which format is for whom

null

Content presence

For those who want to be recognised by their thinking, not by their volume
null

Visual presence

For those who value a constant, calm presence of identity
null

Operational presence

For those who understand the value of participation and interaction in real time and space

Presence has intention

It is positioned