Communication formats
Positioning through presence
Three communication formats
Editorial contribution
Positioning through opinion
Content presence
Content presence
Presence through a clear stance, argument, and continuity
Visual
Positioning through identity
Visual presence
Visual presence
Presence through visual consistency and recognisability
Slot
Positioning through participation
Operational presence
Operational presence
Presence through real interactions
How the formats are used together
Presence without intention is noise
Which format is for whom
Presence has intention
It is positioned

